Practical local marketing, explained plainly.
No filler, no generic advice recycled between businesses — real, specific guides for independent local businesses.
How to Read Your Google Reviews (And What to Actually Do About Them)
Star ratings tell you almost nothing on their own. Here's how to actually read what your reviews are telling you — and the specific, low-effort habit that changes them fastest.
Read the guide →5 Things Your Google Business Profile Is Probably Missing
A five-minute checklist covering the specific, commonly-missed fields that quietly cost local businesses customers every week — and take minutes to fix.
Read the guide →What Your Local Competitors Are Doing Better (And How to Actually Check)
You don't need expensive tools to see where you genuinely stand against the business down the road. Here's exactly what to look at, and how to read it honestly.
Read the guide →Marketing Audit vs Hiring an Agency vs DIY: What Actually Fits a Small Business
Three real paths to fixing your marketing, honestly compared — cost, time, and what each one actually gets you, with no agenda pushing you toward any single answer.
Read the guide →How Much Should a Small Business Actually Spend on Marketing?
There's a real, commonly-cited percentage-of-revenue rule — but it only works if you know which number to apply it to. Here's how to actually work out a sane marketing budget.
Read the guide →How to Handle a Bad Review Without Getting Defensive
A defensive reply does more damage than the bad review itself. Here's the calm, specific approach that actually works.
Read the guide →What to Actually Put in Your Google Business Profile Description
Most business descriptions are generic filler nobody reads. Here's what actually belongs in that box.
Read the guide →How to Actually Find Your Business's Real Trade Area
Most business owners guess their catchment area. Here's a genuinely honest way to work out where your customers actually come from.
Read the guide →
The 5-Minute Marketing Checklist (PDF)
The free, foundational fixes worth doing before spending a penny on ads — printable, no email required.
Download the checklist →