The four-step process
Real data is gathered first
Your Google listing, review count and rating, website, and social presence are checked directly — not guessed, not templated from a generic industry average. Specifically, that means: every field on your Google Business Profile (categories, hours, photos, description, booking links), the actual content and themes across your recent reviews (not just the star average), your website's core pages and whether they load properly on mobile, and whether your social profiles are active or dormant.
Named local competitors are identified
Real, nearby businesses in the same category — not a hypothetical "typical competitor" — so the comparison in your report is against businesses that genuinely exist near you. Competitors are chosen by proximity and category match, the same way a customer searching Google Maps for your type of business would actually encounter them — not cherry-picked to make your numbers look better or worse.
The analysis is drafted automatically
Once the real data is gathered, the findings, scoring, and recommendations are drafted automatically by our analysis system — working strictly from what's been verified, not from general assumptions about "businesses like yours." Every score and claim is required to trace back to a specific piece of gathered data, not general marketing knowledge about what "usually" helps.
Every finding is checked against the source data
Before a report goes out, its scores and claims are checked back against the actual gathered data — the report can't say something the underlying data doesn't support. This is an automated consistency check, not a manual proofread of every report, which is exactly why the process needs to be this structured in the first place.
How long it actually takes
The free snapshot is generated in minutes — genuinely, not marketing-speak for "same day." The full £25 report takes slightly longer since it involves deeper competitor research, but you'll have it in your inbox the same session, not days later. There's no queue, no "we'll get back to you within 5 working days."
How current the data is
Everything in your report reflects what's publicly visible at the moment it's generated — your listing, reviews, and website as they stand right now, not a cached snapshot from weeks ago. That's also why a report has a natural shelf life: the things it's measuring genuinely change over time as your listing, reviews, and competitors change, which is why reports are hosted for 6 months rather than treated as a one-time, forever-accurate document.
The part most companies don't tell you
Not everything about a business is publicly, reliably checkable. When something can't be independently confirmed, your report says so plainly — you'll see it marked clearly rather than quietly presented as fact:
VERIFIED — independently confirmed from a real, checkable source.
INFERRED — a reasonable estimate, clearly labelled as one, never dressed up as verified fact.
What this process deliberately doesn't do
- It doesn't invent specific facts, numbers, or claims that weren't actually found.
- It doesn't recycle the same generic advice across different businesses — every finding is tied to your actual data.
- It doesn't inflate your score to make the report feel more flattering, or deflate it to manufacture urgency.
Why this matters more than it might seem
A marketing report that tells you what you want to hear isn't useful — it's just noise with a nicer font. The entire point of this process is that when your report says something is working, or something's missing, or you're ahead of a competitor, you can actually trust it, because it's checkable, not just asserted.
What you can do with the score once you have it
The score itself is a starting point, not the finish line. It's built from five weighted categories — how each one is scored is broken down inside the report itself, next to the specific data it came from. The real value is the ranked action list underneath it: what to fix first, given real effort-vs-impact, rather than a wall of generic advice with no order to it.
What happens if your business genuinely has very little wrong
Not every report is a long list of problems — plenty of businesses are already doing most of this well, and an honest audit should say so plainly rather than manufacture issues to seem thorough. In that case, the report focuses on the smaller, real opportunities that remain, and says clearly where things are already strong. A report that finds nothing wrong with a genuinely weak listing would be a red flag about the audit, not good news about the business.
Want to see this in practice, not just described? Get a free teaser report and see it for real.
Get your free teaser report →Everything above covers how a report is built, end to end. If you want to work through any one piece yourself first, these guides cover the same ground in more depth: